Medical Equipment Finance is now even tougher to sell, because Radiologists have experienced a recent sharp decline in their CT workload, which means less revenue. This is because the HIC has succeeded in a campaign to reduce CT referrals by GPs.
There may be a few GPs who abuse the system with inappropriate referrals, and it’s fair enough that they should ‘be told’. But, the HIC shotgun approach could have unwelcome consequences if a patient who should have been referred wasn’t, and the opportunity for an early diagnosis of a life-threatening disease was missed. If CT referrals have dropped by as much as 20%, there’s bound to be patients at risk, so the shotgun could backfire on the HIC.